5 creative ways to Design a Festive website

Owning a festive website is the most pleasing way to make the publicity of your business as well as upswing the visibility it has. This helps a lot in the process of attracting the new visitors and at the same time retaining the old visitors intact. According to statistics, more and more people are looking to social media first to find inspiration for gifts and purchases, meaning it’s more important than ever that your social media feels festive.

So here are the 5 creative ways to design your festive website to make it more captivating.

 

Create Festive-themed content

 Your customers are used to your website’s regular look, and that’s great — for most of the year. When the festivals roll around, though, consider giving your site a little extra sparkle. Developing engagement and quality is your key to drive traffic towards a website. So, it is necessary to develop festive-themed content. It will bring the attention of new visitors who are looking for the best ideas related to festivals. With the help of festive-themed content, the problem of gaining consumers' attention will be solved easily. You would be able to build brand trust even among the readers who will visit your website just for the advice. It can be easy for you to convert them into potential customers.

 

●     Choose a colour scheme

 

The first thing that you can do to make your site festive is by changing its colour scheme. You can opt for colours like red, maroon, burgundy for sale banners or attractive buttons. For the font, you can choose dark greens like pine green or forest green. If you want to highlight any important information on your site, then the red colour will be perfect for getting attention and driving conversions.

 

●     Use unique fonts

 

In case you usually make use of the modern font on your website homepage, it is better if you consider using the unique and cursive fonts. For more clarity, you may check out some retail and e-commerce sites to know whether they are using different fonts to get the maximum advantage of the holiday season. Using cursive fonts is quite beneficial and popular among e-commerce websites as they are often associated with intimacy, timelessness, nostalgia, etc. There are multiple fonts to select from. Most of them can be downloaded for free. These can be added to images easily using the image editor tool.

 

 

Change your business logo

 

When the festival season is around the corner, the retailers tweak their business logos slightly to make their website look festive. Building a holiday logo is an economical option for businesses for which they contract logo designing companies. If you want to edit your business logo during this time of the year, then it would be great to opt for a professional logo maker.

 

 

Consider festive CTAs

 

To set your customers in the festival spirit, you can prefer festival-inspired call-to-action buttons. You can put some catchy text on them that instantly grabs the attention of the customers. So, it is the time to stress your mind and think of good words for your CTA buttons that can please your audience and they take instant action by clicking on them. Use Your Email Marketing List, Of course, it’s easy to get caught up in making sure your website is perfectly festive. However, it’s vital to remember that many customers won’t see it — unless you email them with a link and a good reason to return to your homepage. Long-time readers and first-time commenters alike will probably remember that we’ve gone in-depth before on why website owners need to get serious about email marketing. It’s the single-most-effective marketing tactic for awareness, acquisition, conversion, and retention —  so start building some merry email campaigns. You want a slice of that pie!

 

 

Make banners or pop-ups

 

Website banners and pop-ups allow website designers to add more creativeness. With the help of banners and pop-ups, text and the surface area can include multiple links and images. You can even use a free online image editor like Pixlr for the creation of a pop-up that can be seen when users visit your website. This pop-up will include details about an important site-wide sale or a specific sale on a whole product category.

Also, you can add a “Shop Now” or “View Offer” button that connects to a page where you want your users to go. You can even add metallic-coloured fonts with a colourful festive background to indicate that your user is going to get something new.

 

 

Speed up your site

 

 Let's get technical to make sure your website is geared up and ready for the season. You can do this by checking with your hosting provider to plan for any surges in traffic. If you need to upgrade for more resources, do it before the holidays hit. That way, you won’t run into issues when all those visitors come knocking on your website’s door to get your shiny holiday deals.

Next, make sure your payment gateway can handle more transactions. You may also want to consider upgrading your services to accept more forms of payments and double-check your security features. The gifts of convenience and security are the type of holiday cheer your customers will appreciate — and bring them back year after year. During the holiday season, your website will face heavy traffic where the majority of consumers will come through mobile devices. If your website is slow to load, then people will not stick around your website for long. They will switch to some other website that loads faster. That means one second of delay can make you lose potential customers.

To combat this problem, you can monitor your site score by plugging your URL into Google PageSpeed Insights. This tool is useful in providing information like how slow or fast your website is as well as the tips for improving the website’s load time.

 

If you’re looking for an effective way to not only engage with your customers but also provide quality content, then utilising gift guides and inspirational imagery can be a great way to do so. You can also choose to be inspiring in another way, if possible show your office, warehouse or team working together and share this to your social media, not only does it give you unique content to share but it also humanises your brand.

Your business can’t get ready for the holidays just by limiting yourself to the storefront, it is required for you to spread it online. By following the above-given tips, you can make the appearance of your website look festive.